“This course was the anchor I needed. I now make decisions from the Master State, and friends have commented on how calmly I handle situations that once sent me into a spin.”
Elke Shroeder
Identity Anchoring
Identity Anchoring™ · Self Guided
Includes 6 Free Bonuses
The Most Effective Method For Leaders to Stop the Performance and Start Authentically Leading
For ONLY $97
If you find yourself here, it means something is missing on your leadership journey and you know it deep inside. This code will unlock it, and once you see it, you can stop performing and start leading, the way you were always meant to.
Here's exactly what's included
- The full 112-page book — instant PDF download
- Interactive members area — answer 60 questions across the five-stage framework, and download your answers any time
- 5 free bonus guides: 7 Self-Sabotage Patterns & How to Break Them, The Reframe Drill, Confidence Blueprint Checklist, Setting Boundaries at Work, and The Anchored Presence Ritual
- The Pre-Room Pocket Anchor, a two-minute pre-meeting reset and presence log, live inside your members area
- Membership to Mastering Your Leadership Identity — my monthly newsletter, exclusive to Anchored Code members
- One time payment of $97 — no subscription, ever
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“This work was the anchor I needed. I now make decisions from the Master State, and friends have commented on how calmly I handle situations that once sent me into a spin.”
Written by Dr Clare Allen, former CEO and executive leadership coach with 30 years across health, government and private enterprise. Used by leaders in 10+ sectors.
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Watch: 3 minutes with Dr Clare Allen
Unlock the Anchored Leaders Code
Why I wrote the Code
Why I Wrote the Code
In my 30 years as a CEO, I watched brilliant leaders underperform.
Not from lack of skill. From lack of anchor.
They spent too much energy managing the room and not enough leading from themselves. I watched it in boardrooms, in ministers' offices, in crisis meetings at 2am. And if I'm honest, I watched it in the mirror.
I learnt this code decades ago, when I landed my 1st CEO role and found myself in rooms that were not designed for me. Rooms that expected me to be smaller, quieter, more patient. Rooms that were comfortable with my competence but uncomfortable with my certainty. I had two choices: adapt to the room, or anchor to myself.
Not a secret kept in a vault. Not a formula handed down from one generation to the next. A code in the truest sense: a pattern, a structure, a set of principles that the world's most powerful leaders operate from, whether they can articulate it or not.
The Anchored Leaders Code is what I wish someone had handed me decades ago. It's the work that gets you back to yourself, so the leader you know you're capable of being can finally show up.
— Dr Clare Allen
Former CEO across community, government and health. Developer of the Identity Anchoring™ methodology.
If you're honest with yourself
You've outgrown the version of leadership that got you here.
You manage rooms full of capable people, but still calibrate every word against how it will land.
You've done the courses, read the books, hired the coaches. The frameworks make sense. The patterns don't move.
Because the issue was never strategy or skill. It's identity, the quiet, automatic question of who you are allowed to be in the role.
That's what this work changes.
Three myths keeping capable leaders stuck
Myth 01
If I just work harder, it will stop
Hard work does not dissolve a double bind. Excellence does not neutralise bias. Competence does not guarantee belonging. In fact, for many leaders, the more competent they become, the more the system demands they prove it again.
Myth 02
If I get the title, I will feel safe
Titles create authority on paper. They do not create internal safety. If a leader has spent decades adapting to survive, the title will not suddenly switch that off. They will simply adapt at a higher altitude.
Myth 03
If I can be the exception, I will be protected
Many high-achieving leaders unconsciously try to become the exception, the one who is so outstanding they cannot be dismissed. But the cost of being the exception is often isolation. And isolation is not leadership. It is survival.
What to expect
What Can You Expect When You Unlock the Code?
You're here because, after years of leadership, you know part of you is performing and not leading. And if you're like I was, you have no idea how to get back to the person you know you can be, because the system of work has consumed you.
What changes for you
You stop paying the performance tax. The energy you spent managing the room comes back to you, and you spend it on leading.
You walk into any room as yourself. You bring the same person to the board, the team and the crisis, not a version built to survive each one.
The imposter voice loses its grip. Once you see where it comes from, it stops running the show.
Your decisions get cleaner and faster. They rest on who you are, not on who needs to approve.
Your presence steadies people. Teams take their cue from an anchored leader, and calm spreads.
You get yourself back. You reclaim the person the system consumed, at work and at home.
Success stops costing you your life. Joy comes back into the picture.
So why invest?
Because you're already paying. You pay every day in energy, in presence and in years spent being less than you are.
You've invested in degrees, programs and skills. The Code is the investment in the one thing all of that depends on: you.
Get Instant Access for $97
No account needed to buy · Instant access
How it works
Five stages. One identity shift.
01
The book
It shows why the most powerful leaders lead from identity. It unpacks the ideas that change everything: the performance tax, the imposter system, and why identity work is the work that matters most.
02
Sixty questions across the framework
They draw on 30 years of experience, neuroscience and NLP. They go deep. If you answer them carefully, you'll start to shift on the inside, and you'll finally understand what's really going on.
The five-stage methodology covers Awareness, Anchor, Embody, Integrate and Expand. The first stage unpacks what's holding you back and realigns your mind and body around what's really happening for you. Believe me, until you do the deep dive, you won't know what you don't know. The final four stages are your blueprint to change your world for the better and build a life of success and joy.
01
Awareness
See the identity you've been performing, and the cost of holding it.
02
Anchor
Name and claim the identity you actually lead from. Not aspirational. Real.
03
Embody
Move it from concept to body. Decisions, presence, voice, posture.
04
Integrate
Hold the anchor under pressure, boards, conflict, scrutiny, fatigue.
05
Expand
Lead others from it. Become the leader the next generation models.
It's the code. When you ring this bell, everything changes, in the best way possible.
What you get
Everything, for $97. One time payment.
For leaders who are technically excellent, and quietly exhausted.
The full 112 page book
Downloadable PDF. The complete framework, the research, the case studies.
The interactive workbook
All five stages, prompt by prompt, in your private members area.
Automatically saved answers
Write at your own pace. Come back in three months. Everything is still there.
Personalised PDF export
Export your completed workbook as a beautifully formatted PDF.
Any device, any time
Read on a flight. Reflect on a Sunday. Re-anchor before a hard week.
No subscription, ever
One time payment. No renewal. Yours to keep.
You also become a member of Mastering Your Leadership Identity, my monthly newsletter for Anchored Code members, going deeper into Identity Anchoring™ than the book does.
6 Free Bonuses
Yours free with the book.
Bonus 01
7 Self-Sabotage Patterns & How to Break Them
Self-sabotage quietly kills potential. Spot the seven patterns that block your growth, then break them.
Bonus 02
The Reframe Drill
A short, repeatable exercise that converts self-doubt into self-assurance by reframing the thought in the moment.
Bonus 03
Confidence Blueprint Checklist
Identify, challenge and reframe the limiting beliefs holding back your leadership, and build unshakable self-confidence.
Bonus 04
Setting Boundaries at Work
Your Strategic No framework, with the Yes Trigger Inventory, the Sandwich Method, and a 30-day review.
Bonus 05
The Anchored Presence Ritual
Your 5-minute pre-room ritual: Physiology, Focus, Mantra, Visualisation, Deliberate entry. Walk into any high-stakes room already anchored.
Bonus 06
The Pre-Room Pocket Anchor
A two-minute reset before high-stakes meetings, live in your members area. Choose your situation and receive your Anchor Statement, presence cues, and a quick before-and-after log.
Bonuses unlock instantly in your members area after purchase.
Get Instant Access for $97
No account needed to buy · Instant access
Bonus 06 · Included with your code
The Pre-Room Pocket Anchor.
Your two-minute reset before every high-stakes room.
Two to three minutes before you walk in, open the Pocket Anchor. Choose the room you are about to step into, a board presentation, delivering difficult news, defending a budget, a high-stakes conflict, a team address, and it hands you your personal Anchor Statement, presence cues, and grounding prompts, built from your own workbook answers.
What it gives you
- Reset in two to three minutes, before you step in
- Your Anchor Statement, pulled from your saved workbook answers
- Presence cues and grounding prompts for the room you are entering
- A quick before-and-after log, so every room compounds
No account needed to buy · Instant access
A look inside
This is what you get the moment you sign in.
The full five stage workbook, prompt by prompt, with answers that auto-save and export to a beautifully formatted PDF whenever you’re ready.
Yours the moment you check out · No subscription
What leaders say
The shift, in their own words.
“My outlook on myself changed, my self trust deepened, and I moved from living on autopilot to making conscious, informed decisions. This work helped me remember that I matter.”
Shivani Seth
Identity Anchoring Programme
“The Identity Anchoring process helped me connect deeply with my values and strengthened my leadership skills. I now lead with clarity, confidence and purpose.”
Annette Young
Inner Executive Programme
What the workbook reveals
A glimpse of what surfaces when you sit with the prompts.
“The deep currents of your reflections reveal a leader grappling with the vestiges of performance and the yearning for authentic expression. You’ve navigated ‘political pressure,’ edited yourself in ‘board rooms,’ and experienced the quiet cost of ‘being palatable’ to an organisation…”
Excerpt from a private workbook synthesis
Would you be interested in what is revealed about you from your inner identity?
No account needed to buy · Instant access
As featured in
Recognised by the publications leaders read.
The Australian Business Journal
The Australian Business Journal · 2025
“Dr Clare Allen: The Leadership Strategist”
Named among the 10 Australian Leadership Coaches Shaping Success in 2025, for the Identity Anchoring™ work that is now distilled into this book and workbook.
Brainz Magazine · 2026
Executive Contributor, Brainz Magazine
Selected as a 2026 Executive Contributor, an invitation-only panel of global leaders and experts writing on leadership, identity, and high performance.
Risk-free
30 day money back guarantee.
Work through Stage One. If it doesn’t shift something real in how you show up, write to us inside 30 days for a full refund. Keep the book. No forms, no friction.
Get Instant Access for $97
No account needed to buy · Instant access
Who this is for
Senior leaders who are done performing.
This is for you if:
- You hold a senior role and look the part from the outside.
- You're tired of editing yourself in every room.
- You want depth, not another productivity hack.
- You'd rather do the work privately, at your own pace.
This is not for you if:
- You want a quick mindset reframe.
- You're looking for tactics, scripts, or templates.
- You won't actually sit with the prompts.
Questions
Testing the waters? Here is what you need to know.
This is entirely self guided. No calls, no cohorts, no visibility. You log in, work through the prompts at your own pace, and your answers are yours alone. Many senior leaders prefer it this way, especially those who want to explore the framework before any conversation about coaching or company training.
Most leaders complete the five stages across a few focused evenings or a quiet weekend. There is no deadline. Some return to it months later and notice something new in the same prompt. Your access never expires.
The same methodology, Identity Anchoring, but you guide yourself through it. In 1:1 work I am in the room, reflecting back patterns and synthesising your identity map for you. The Code gives you the map and the prompts. It is the best way to understand the framework before deciding if you want the executive experience.
Yes. Many leaders expense it under professional development, or have their L&D function purchase access. If you are exploring this for a team or leadership cohort, the workbook is often a gateway to a larger proposal, company training days, offsite intensives, or ongoing executive coaching. Contact us after you have seen what the work does.
That is exactly what happens. The workbook is designed to surface what is really underneath your leadership performance. Once you have language for it, many leaders want the next layer, private executive coaching, board intensives, or a tailored programme for their senior team. The Code is the entry point, not the ceiling.
Completely. Your workbook answers are stored in your private account and can be exported to PDF at any time. We do not review, share, or use your reflections. For leaders navigating political or organisational sensitivity, this confidentiality is the whole point.
Begin
The leader you actually are is already in there.
$97. One time payment. No subscription. 30 day money back guarantee. Instant access, start in two minutes.
$97 · one time
30 day guarantee