“This course was the anchor I needed. I now make decisions from the Master State, and friends have commented on how calmly I handle situations that once sent me into a spin.”
Elke Shroeder
Identity Anchoring
Identity Anchoring™ · Self Guided
Includes 4 Free Bonuses
The Most Effective Method For Leaders to Stop the Performance and Start Authentically Leading
For ONLY $97
If you find yourself here, it means something is missing on your leadership journey and you know it deep inside. This code will unlock it, and once you see it, you can stop performing and start leading, the way you were always meant to.
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$97 USD · One time payment · 30 day money back guarantee
- 112 page book
- 5 stage workbook
- Instant download
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The book. The workbook. Yours, forever.
What the code dismantles
Three myths keeping capable leaders stuck
Myth 01
If I just work harder, it will stop
Hard work does not dissolve a double bind. Excellence does not neutralise bias. Competence does not guarantee belonging. In fact, for many leaders, the more competent they become, the more the system demands they prove it again.
Myth 02
If I get the title, I will feel safe
Titles create authority on paper. They do not create internal safety. If a leader has spent decades adapting to survive, the title will not suddenly switch that off. They will simply adapt at a higher altitude.
Myth 03
If I can be the exception, I will be protected
Many high-achieving leaders unconsciously try to become the exception, the one who is so outstanding they cannot be dismissed. But the cost of being the exception is often isolation. And isolation is not leadership. It is survival.
AND if you DON'T recognise a pattern holding you back in 7 days of doing the work, I will provide a full refund.
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Answer 60 questions across the framework, and download your summary, instantly to your email.
A note from Clare
Not a secret kept in a vault. Not a formula handed down from one generation to the next. A code in the truest sense: a pattern, a structure, a set of principles that the world's most powerful leaders operate from, whether they can articulate it or not.
I learnt this code decades ago, when I landed my 1st CEO role and found myself in rooms that were not designed for me. Rooms that expected me to be smaller, quieter, more patient. Rooms that were comfortable with my competence but uncomfortable with my certainty. I had two choices: adapt to the room, or anchor to myself.
— Dr Clare Allen
Proven across sectors
This effective methodology has currently anchored leaders in most industries:
01
Health
02
Government
03
Insurance
04
Utilities
05Public Sector
Community
Disability, Aged Care, Housing
06
Business Consultancy
07
SME
08
Private Enterprise
09
Coaching
10
Education
* Cross-sector adaptability refined over two decades of practice.
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What leaders say
The shift, in their own words.
“My outlook on myself changed, my self trust deepened, and I moved from living on autopilot to making conscious, informed decisions. This work helped me remember that I matter.”
Shivani Seth
Identity Anchoring Programme
“The Identity Anchoring process helped me connect deeply with my values and strengthened my leadership skills. I now lead with clarity, confidence and purpose.”
Annette Young
Inner Executive Programme
What is included
The book, the five stage workbook, and four free bonuses.
A 112 page book paired with a five stage interactive workbook, for senior leaders quietly exhausted by the gap between the role they perform and the leader they know they are. Plus 4 free bonuses.
4 Free Bonuses
Yours free with the book.
Bonus 01
7 Self-Sabotage Patterns & How to Break Them
Self-sabotage quietly kills potential. Spot the seven patterns that block your growth, then break them.
Bonus 02
The Reframe Drill
A short, repeatable exercise that converts self-doubt into self-assurance by reframing the thought in the moment.
Bonus 03
Confidence Blueprint Checklist
Identify, challenge and reframe the limiting beliefs holding back your leadership, and build unshakable self-confidence.
Bonus 04
Setting Boundaries at Work
Your Strategic No framework, with the Yes Trigger Inventory, the Sandwich Method, and a 30-day review.
Bonuses unlock instantly in your members area after purchase.
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QUICK EXERCISE
From the Anchored Leaders Code, for you.
Emotional Labour
- 01
List the situations where you are doing emotional labour that is not formally your job and is not being distributed equitably.
- 02
What does that labour cost you in strategic thinking, creativity, and leadership capacity?
Physiological Cost
- 03
What symptoms have you normalised? Fatigue that does not clear. Background vigilance. The sense of being permanently on. How long has this been true?
- 04
If you reclaimed everything spent across these three currencies in a single week, what would you have more of?
As featured in
Recognised by the publications leaders read.
The Australian Business Journal
The Australian Business Journal · 2025
“Dr Clare Allen: The Leadership Strategist”
Named among the 10 Australian Leadership Coaches Shaping Success in 2025, for the Identity Anchoring™ work that is now distilled into this book and workbook.
Brainz Magazine · 2026
Executive Contributor, Brainz Magazine
Selected as a 2026 Executive Contributor, an invitation-only panel of global leaders and experts writing on leadership, identity, and high performance.
If you're honest with yourself
You've outgrown the version of leadership that got you here.
You manage rooms full of capable people, but still calibrate every word against how it will land.
You've done the courses, read the books, hired the coaches. The frameworks make sense. The patterns don't move.
Because the issue was never strategy or skill. It's identity, the quiet, automatic question of who you are allowed to be in the role.
That's what this work changes.
The method
Five stages. One identity shift.
Identity Anchoring™ is a neuroscience based process for rewiring leadership identity at the level where patterns actually live.
01
Awareness
See the identity you've been performing, and the cost of holding it.
02
Anchor
Name and claim the identity you actually lead from. Not aspirational. Real.
03
Embody
Move it from concept to body. Decisions, presence, voice, posture.
04
Integrate
Hold the anchor under pressure, boards, conflict, scrutiny, fatigue.
05
Expand
Lead others from it. Become the leader the next generation models.
What you get
Everything, for $97. One time payment.
- ,
The full 112 page book
Downloadable PDF. The complete framework, the research, the case studies.
- ,
The interactive workbook
All five stages, prompt by prompt, in your private members area.
- ,
Automatically saved answers
Write at your own pace. Come back in three months. Everything is still there.
- ,
Personalised PDF export
Export your completed workbook as a beautifully formatted PDF.
- ,
Any device, any time
Read on a flight. Reflect on a Sunday. Re-anchor before a hard week.
- ,
No subscription, ever
One time payment. No renewal. Yours to keep.
A look inside
This is what you get the moment you sign in.
The full five stage workbook, prompt by prompt, with answers that auto-save and export to a beautifully formatted PDF whenever you’re ready.
Yours the moment you check out · No subscription
What the workbook reveals
A glimpse of what surfaces when you sit with the prompts.
“The deep currents of your reflections reveal a leader grappling with the vestiges of performance and the yearning for authentic expression. You’ve navigated ‘political pressure,’ edited yourself in ‘board rooms,’ and experienced the quiet cost of ‘being palatable’ to an organisation…”
, Excerpt from a private workbook synthesis
Would you be interested in what is revealed about you from your inner identity?
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Risk-free
30 day money back guarantee.
Work through Stage One. If it doesn’t shift something real in how you show up, write to us inside 30 days for a full refund. Keep the book. No forms, no friction.
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Who this is for
Senior leaders who are done performing.
This is for you if ,
- , You hold a senior role and look the part from the outside.
- , You're tired of editing yourself in every room.
- , You want depth, not another productivity hack.
- , You'd rather do the work privately, at your own pace.
This is not for you if ,
- , You want a quick mindset reframe.
- , You're looking for tactics, scripts, or templates.
- , You won't actually sit with the prompts.
Questions
Testing the waters? Here is what you need to know.
This is entirely self guided. No calls, no cohorts, no visibility. You log in, work through the prompts at your own pace, and your answers are yours alone. Many senior leaders prefer it this way, especially those who want to explore the framework before any conversation about coaching or company training.
Most leaders complete the five stages across a few focused evenings or a quiet weekend. There is no deadline. Some return to it months later and notice something new in the same prompt. Your access never expires.
The same methodology, Identity Anchoring, but you guide yourself through it. In 1:1 work I am in the room, reflecting back patterns and synthesising your identity map for you. The Code gives you the map and the prompts. It is the best way to understand the framework before deciding if you want the executive experience.
Yes. Many leaders expense it under professional development, or have their L&D function purchase access. If you are exploring this for a team or leadership cohort, the workbook is often a gateway to a larger proposal, company training days, offsite intensives, or ongoing executive coaching. Contact us after you have seen what the work does.
That is exactly what happens. The workbook is designed to surface what is really underneath your leadership performance. Once you have language for it, many leaders want the next layer, private executive coaching, board intensives, or a tailored programme for their senior team. The Code is the entry point, not the ceiling.
Completely. Your workbook answers are stored in your private account and can be exported to PDF at any time. We do not review, share, or use your reflections. For leaders navigating political or organisational sensitivity, this confidentiality is the whole point.
About Dr Clare Allen
Thirty years inside the rooms you're leading in.
CEO across community, government, and health sectors. Developer of the Identity Anchoring™ methodology, built from three decades of watching brilliant leaders quietly burn out trying to perform a version of themselves that was never going to fit.
This is the work she now does privately with executives and boards. The Anchored Leaders Code is the self guided version of that same work.
Begin
The leader you actually are is already in there.
$97. One time payment. No subscription. 30 day money back guarantee. Instant access, start in two minutes.